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GHz: Focus Group Management Platform

Key Facts

  • Client: GHz
  • Industry: Market research and consumer insights
  • Services provided: Full-stack development, Airtable integration, WhatsApp API, candidate scoring, dynamic survey generation
  • Technologies used: Custom APIs, automation workflows, data processing /images/showcase/ghz/scheme.png

Company

GHz is a platform for managing focus groups. It provides research teams with tools for participant selection, communication, survey management, and data collection.

What the client needed

  • Focus group management with data synchronization.
  • Airtable integration for structured data organization.
  • WhatsApp API integration for candidate communication and survey distribution.
  • A candidate scoring algorithm to rank participants.
  • Dynamic survey generation for customizable questionnaires. What we built

We built GHz from the ground up: the backend, the integrations, and the interface.

  • Airtable integration — A structured database for participant tracking, response management, and result analysis.

  • WhatsApp API integration — Communication channels for survey distribution and participant interaction.

  • Candidate scoring — An evaluation system that ranks participant suitability against defined metrics.

  • Dynamic survey generation — A survey builder for customizable questionnaires.

  • Automated data processing — Collected data is processed and stored automatically. What shipped

  • A focus group management platform.

  • Airtable integration for participant and response data.

  • WhatsApp API integration for outreach and surveys.

  • A candidate scoring system and a dynamic survey builder. Notes

This case study predates the launch.ist agent and provenance workflow; it is included as evidence of the team’s engineering depth, not as an example of agent-assisted delivery. The build is real; the response-rate and efficiency figures that once appeared here were not measured, so we have removed them.