GHz: Focus Group Management Platform

Key Facts

• Client: GHz
• Industry: Market research and consumer insights
• Services provided: Full-stack development, Airtable integration, WhatsApp API, candidate scoring, dynamic survey generation
• Technologies used: Custom APIs, automation workflows, data processing

Company

GHz is a platform for managing focus groups. It provides research teams with tools for participant selection, communication, survey management, and data collection.

What the client needed

• Focus group management with data synchronization.
• Airtable integration for structured data organization.
• WhatsApp API integration for candidate communication and survey distribution.
• A candidate scoring algorithm to rank participants.
• Dynamic survey generation for customizable questionnaires.

What we built

We built GHz from the ground up: the backend, the integrations, and the interface.

• Airtable integration — A structured database for participant tracking, response management, and result analysis.
• WhatsApp API integration — Communication channels for survey distribution and participant interaction.
• Candidate scoring — An evaluation system that ranks participant suitability against defined metrics.
• Dynamic survey generation — A survey builder for customizable questionnaires.
• Automated data processing — Collected data is processed and stored automatically.

What shipped

• A focus group management platform.
• Airtable integration for participant and response data.
• WhatsApp API integration for outreach and surveys.
• A candidate scoring system and a dynamic survey builder.

Notes

This case study predates the launch.ist agent and provenance workflow; it is included as evidence of the team’s engineering depth, not as an example of agent-assisted delivery. The build is real; the response-rate and efficiency figures that once appeared here were not measured, so we have removed them.